Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 500 words - 1

Business Policy and Strategic Management - Essay ExampleSpecial alert look into is more straightforward to explain. A special alert control is the thorough, and often rapid, reconsideration of the firms strategy because of a sudden, unexpected event (Pearce II and Robinson, Chapter 13 Strategic Control Slide 13-10). The economic and financial recession of 2008 greatly affected Starbucks key market segments in America and Europe. Surprisingly, the Asiatic markets were fairly more stable and have continued to grow. Starbucks executives must have been rued that they had not expanded more rapidly globally because they would have been able to ratio their portfolio with the Asian outlets if they were many enough. Premise control is designed to check systemati expecty and continuously whether the premises on which the strategy is based are still well-grounded (Pearce II and Robinson, Chapter 13 Strategic Control 13-8). From the lessons learned through the recession, consumer behavior in the Western world is bound to change, even if only by a small degree. This constituency of changing consumers includes Starbucks market segment and therefore the organization will have to redefine who their new target market is, and what their new behaviors are. This may call for, probably, a change of direction in the new products that the company will produce in future.